How to Improve Readability of Your Content: 12 Simple Tips

Fortunately, there are plenty of ways to improve this metric. Readability is all about writing content that is easy for readers to understand. One of the easiest ways to do this is by constructing shorter sentences. web page readability People don’t want to read long lines of complicated text; they want you to get to the point. Short sentences also improve your SEO ranking, so you’ll attract more readers with this writing style.

Improving Website Readability

Cut unnecessary descriptors and adverbs when they don’t add to your meaning. First, you’ll need to understand whether readers may struggle to comprehend your published content. Run existing text through a free online tool like Grammarly or the WebFX Readerly Test Tool. You can also check readability in Microsoft Word when you run a spell check on your document. If your website runs on WordPress, you can use a plug-in to test webpage readability as you upload content for publication. However, a higher grade level score is often appropriate for technical content that targets doctors, scientists or other specialized groups.

How to speak your customers’ language

You need not worry about fixing the line length with different screen sizes. Also, it would be best if you avoided smaller fonts as larger fonts are easier to read. So, make clear hierarchical structures, break the content into several paragraphs and use sub-headings to divide it. Most posts ranking on the first page of Google have a high readability score.

Improving Website Readability

Now that you can define readability for all types of audiences, try these tips to lower the language level used by you or your web content writer. Most literacy experts recommend aiming for about an eighth-grade reading level on content meant for the general public. This is also the reading level recommendation from the National Library of Medicine for medical documents.

We cannot use this business approach, but we alter the content and improve its efficiency. Even if you hired out the design work for your site, getting other opinions is still wise. It’s a good idea to get a few more pairs of eyes on your site if you designed everything yourself.

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Multiply the average number of syllables per word multiplied by 84.6 and subtract it from the average number of words multiplied by 1.015. Doing so can help identify areas where the message becomes confusing, loses focus or drags because of too many words. When you buy website content, address the importance of readability in the brief you provide your web content writer.

Also, the more you use complicated words, the lower the score will be. The readability of a single sentence is much more important than the readability of a whole article. Your content should be presented in a way that anticipates the needs of your reader. Green – Means the score is great, but sometimes you might need slight changes to improve it further.

The average American reads at a 7th or 8th-grade level – this means that they understand words you would expect an 11-to-13-year-old to understand. You don’t necessarily need to dumb everything down to that level, but you do need to make sure that your language is understandable for your target audience. The readability score of a piece of content is based on a comparison of its reading level to that of standard English.

What is a readability score?

A poor readability score doesn’t tell you how to fix your content. Moreover, revising your content to get a better score could make it harder for people to understand the content. A good score doesn’t guarantee success because usability and usefulness rely on many elements the formulas don’t consider. You may specialize in a technical niche that requires sophisticated language and jargon. If not, you should make adjustments if you find your writing regularly exceeds the eighth-grade reading level.

Try our tool today, and create content tailor-made to your audience. If you’re unsure of how readable your content currently is, you can use a tool like Yoast to measure it. Yoast relies on well-established formulas, most notably the Flesch Reading Ease test. This is one of the oldest and most accurate readability formulas, and is often used as a benchmark. The quality or comprehensibility of your content doesn’t matter if your readers can’t physically read it.

  • You will need to separate your content in different paragraphs, headings, and sub-headings to give a better picture.
  • This test asks readers to fill in blanks in a block of tests – if they get 60% or more right, it is an indication of comprehensible content.
  • You don’t need to be an expert to use the tool; it’s simple, easy, and ready to use.
  • So if you want to keep site visitors engaged and on your pages, you need to create content that meets their readability expectations.
  • Just finish the piece, test it and, finally see what needs to be done.

People and companies who want to make their content easy to read and understand. I use Readable to match my copy with my audience’s reading level. Find the most accurate scores for formulas such as Flesch-Kincaid and SMOG, as well as our own bespoke readability algorithm.

Many readability formulas base their calculations on passages of 100 words. The number of words in the passage is counted and the length of the words is determined by counting either the number of syllables or the number of characters. Most readability formulas also count the number and length of sentences.

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If your writing is clear and specific, search engines can more accurately match your content’s language with the search terms of those seeking it. From high schoolers to college grads and PhDs to retirees, consumers from all walks of life need to access retail websites. The design and words used on a website created to sell a product should be simple.

Improving Website Readability

Much as with any aspect of accessibility, many things go into creating readable content. As you can see in the formula above, the length of your text is particularly important. According to the Nielsen Norman Group, people only read about 20% of the text on an average page. Overly weighty text is likely to put people off from reading any further. This is especially true if contains words or phrases that are above the average reading level.

You can be sure your feedback is current and reflects real-world reading behaviour. Whether writing long or short content, each section should have a clear focus. It should answer a reader question, address a pain point or illustrate a useful strategy. Cut out redundant sentences as well as those that diverge from the message. Readability can often be improved with the help of a proofreader or editor. With this information in mind, you can buy website content written at an appropriate reading level for your audience.

What is content readability?

People looking for a quick read will likely not take the time to digest larger chunks of text. At the same time, if you’re writing for a research publication, your audience may be looking for longer, more complex paragraphs. Inclusivity alone should be enough to make improving your site’s accessibility worth your while. However, high levels of readability can also benefit your website in more direct ways. Most prominently, well-written copy provides an overall better user experience.

These smaller subheads serve as signposts that help your reader navigate the content. Nothing will turn off a reader faster than a long, gray block of text. Aim for three to five sentences per paragraph for web content. Use relevant H2 headings to guide readers every three to five paragraphs. Try to be clear, straightforward and direct when communicating with your readers.

Does readability affect SEO?

Whether it’s in the public or the private sector, readability has the power to create change. That’s why we were excited to hear that New Zealand passed its own plain language bill. Our scores are backed up by established readability algorithms and verified by over 10,000 automated tests and hand-calculated scores. We are dedicated to providing the most comprehensive readability tools.

Tips for Improving Your Website’s Readability

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VWO insights to understand your visitors’ behavior and figure out the target audience, who could be your prospective customers. When a new reader gets to your website, they might do a quick scan to estimate how much time and effort it would take to extract the information they want. One strategy you can try is the APP method – agree, problem, preview.

Aim for fewer than 20 words per sentence and try using shorter synonyms for longer or less common words (like ‘also’ instead of ‘furthermore’). As a content creator, you may have wondered how to optimize and improve your content readability. There are many things that come into play when we talk about optimizing content for readability, and there is no one-size-fits all solution.

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